July 6, 2008 1-3 PM

Parshat Re'eh

On this Shabbat we bless the new month of Elul, a particularly auspicious month that possesses a unique dimension. For during this month, G-d is especially close to us and we are granted an extraordinary capacity for teshuva - "return."

As every Torah portion has particular relevance for the time of year in which it is read, let us examine the connection between the month of Elul and the Torah portion which we read this Shabbat.

Our Best Customer

Syms, a clothing chain with stores from the East Coast to the Mid-West, has an interesting motto: "An educated consumer is our best customer." Newspaper and radio ads proudly proclaim the store's motto, as do the name tags of cashiers and salespeople - known as "educators."

When you're shopping in Syms, or any store for that matter, if you're knowledgeable - you know brand names, what comprises good quality, what is a "good price" - you're more likely to be able to make an excellent choice than if you come in without any prior information.

Click here to learn more...